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Bob Moore

Mercedes-Benz should win Cannes creativity award!

October 23, 2012 - 22:00 -- Bart G.J. Knols

In July I was approached by a Dutch radio station that brought a most interesting YouTube video to my attention. It features an award winning idea by Go Outside magazine (based in Brazil), this being the 'Repellent radio'. It was created by the Sao Paulo-based advertising agency Talent, and it won the Radio Grand Prix award 2012 at the Cannes Lions International Festival of Creativity. Take a look...

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