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World Cup and malaria

June 10, 2014 - 15:19 -- Bart G.J. Knols

Roll Back Malaria today released a small video about football player Didier Drogba - who suffered malaria and is now an ambassador for our cause.

We ask our readers: What do you think of this video? Will it serve its purpose? Will it reach its target audience?

We are curious to know your thoughts. Is this good money spent on advocacy or a simplified message only mentioning nets?

The social press release is attached to this blog.

PDF icon Drogba vs malaria in social media.pdf58.74 KB


Submitted by Paktiya Teja-Is... (not verified) on

It's very interesting and the video message should get to the children target much better than just a text message.

Osvaldo Marinotti's picture
Submitted by Osvaldo Marinotti on

I like it. The video's purpose is to raise awareness about the importance of avoiding malaria to save lives, and not to provide a comprehensive lesson about malaria control. It is short and to the point.