When IBM dominated the computer world in the 1970s, an expression arose ‘No-one was ever fired for buying IBM’, even though competitors’ machines may have been more suitable for the task. Has a similar attitude now arisen towards bednets by those considering malaria elimination? Is the default position with regard to malaria elimination ‘No-one ever gets fired for buying mosquito bednets’? By 1970, Malaria was eliminated in North America and Europe. Were bednets extensively used there? Readers comments are invited on the above and on a website www.eradication-of-malaria.com/elimination.html